DC is gearing up for the launch of its own streaming service DC Universe set for August. The streaming service is looking to take on their main competitor Marvel who struck gold with their Netflix series. The details for the service are finally starting to come out to the public with DC Entertainment chief creative officer Jim Lee talking to Variety.
“‘Titans’ was the biggest franchise that had yet been adapted to other media, We saw that this was something that fans would obviously love to see. Obviously, the Teen Titans are a very beloved franchise. ‘Swamp Thing’ represents horror. We wanted to have different tonalities in the programming.”
The services offered on DC Universe are new titles exclusives and vast multiple libraries with titles spanning the Justice League roster. Most are aware of the series Titans which dropped a new trailer to a mixed audience today. In addition, Doom Patrol and Swamp Thing are scheduled for 2019 with Harley Quinn and the continuation of Young Justice shortly after. DC stated that Christopher Reeve’s Superman films, Batman: The Animated Series, and the original Wonder Woman series. Newer films like Justice League: The Flashpoint Paradox, Green Lantern: First Flight, Wonder Woman will also be available on the service.
From Lee’s comments, it appears that DC is striving for diversity in the available material on DC Universe. Appealing to different tastes is the key to make the streaming service viable in a market that is littered with these types of media libraries. With the $74.99 yearly subscription and $7.99 monthly subscription it looks like DC is going directly for Netflix’s market.
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