Details On The New Comic Book Publisher BAD IDEA And Their Bold Distribution Strategy

Yesterday we the new comic book publisher Bad Idea teased us with a big announcement that took place today. In that piece I went a little into depth regarding who the players that are behind the this bold idea for a comic book publisher so we won’t talk about that again today. If you’d like to know more about them feel free to check out the link below and find out why this team of comic book creators can be so successful. With that said let’s get into what is this new comic book publisher BAD IDEA and how they are planning to shake up the comic book industry.


Let’s being with BAD IDEA’s mantra:
“Don’t do anything unless it’s special.”
According to their press release this will be taken into consideration in every step of their process of making comics, the way they get books on the shelves and how they plan their convention appearances. With that in mind they are going to be intentionally producing a limited number of series at any given time with no more than one or two single issues per month. In the same time that we have been teased about BAD IDEA, they have been hard at world secretly making comics with some of the comic book industry’s best and respected creators. Below you can check out a little preview that features the cover art for one of their titles Megalith #1 by Lewis LaRosa.

All of their books are going to feature A-level stories by some amazing creators that will be presented in a pristine designed, prestige-format package. Some of their issues will be over-sized with page counts that are a lot more than the standard 22 pages that we are used to seeing industry wide. Some of these are going to be quietly loaded with hidden features and other surprise bonuses that might never be mentioned in public. But no matter how loaded each issue is, every BAD IDEA comic book will have a standard $3.99 cover price. But be sure and do what you can to pick them up because their titles will feature no variants, will not be offered digitally and will no be collected into trade paperbacks, hardcovers or other bookshelf formats. If you want the books you will need to visit a comic book shop and pick them up every month. Doesn’t sound too bad right?

Well actually it’s not going to be very easy to get your hands on these books as BAD IDEA’s new releases won’t be available everywhere. To start they will be self-distributing their titles to a strategically selected roster of twenty participating comic book retailers with more admitted on a rolling basis for a total of about fifty within the first year. For a retailer to qualify BAD IDEA has a unique system of criteria that includes signage, promotional displays and rules for stocking and selling BAD IDEA releasing which includes a strictly enforced “one per customer” policy on all their books.

The first release we will see from BAD IDEA will be ENIAC by New York best-selling writer Matt Kindt with artwork by the amazing Doug Braithwaite. More details about the series will be released soon. Also on tap BAD IDEA has projects coming from writer Mae Catt, Eisner Award nominee Joshua Dysart, acclaimed artist Tomas Giorello, Harvey Award nominee Lewis LaRosa, acclaimed artist Adam Pollina and New York Times best-selling writer Robert Venditti.

If that weren’t enough names to get us excited, BAD IDEA is also working with multiple GLAAD Media Award nominee Marguerite Bennett, Academy Award nominee Eric Heisserer, Eisner Award nominee Jody Houser, multiple Eisner Award winner Jeff Lemire, comic icon Peter Milligan and Emmy Award-winning writer Zeb Wells.

Before we wrap this up I would like to take a moment to congratulate the amazing team responsible for BAD IDEA most who I have gotten to now throughout the years of covering comic book conventions. This includes Co-CEO & Co-Chief Creative Officer Dinesh Shamdasani, Co-CEO & Co-Chief Creative Officer Warren Simons, Publisher Hunter Gorinson, Director of Marketing Joshua Johns, and Sales Consultant Atom Freeman. What they had done with Valiant since the 2012 relaunch until their surprise departure was proof of their commitment and passion to the comic book industry. Now they look to do the same thing with their own brand new comic book publishing company, but in their own unique and different way that is sure to cause waves in the comic book world. Make sure to keep up with us as we will give you news from BAD IDEA as it is released to us. It will be interesting to see if their bold model of distribution holds up in a comic book world that has always been stranglehold by Diamond.

What do you think of BAD IDEA’s distribution plan? Let us know in the comment section below!

BAD IDEA will debut in select comic book shops in May 2020.

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Source: BAD IDEA

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