Solo: A Star Wars Story could turn out to be the first flop in Star Wars history, as expectations for the opening weekend box office were far beyond what the film has actually taken ($83M or so in its three-day opening). It’s hard to say exactly what the reason for this is, with some saying its poor marketing for the movie and others that this is backlash over the divisive The Last Jedi. Some are even saying this is simply oversaturation of the Star Wars brand.
For me, It’s not just one thing, but I don’t think you can say it’s oversaturation when we see three Marvel Studios movies a year and they have not had a flop yet. I think first of all this was not really a movie most fans wanted to see. When it was announced it was met with a resounding meh from Star Wars fans. I must admit I’ve not seen it yet, but that’s more down to not having the time, rather than the will to see the movie (I really want to go).
I could seriously imagine that backlash over The Last Jedi was also partially to blame. In fact, on various social chat rooms, I have seen this stated by many fans as the very reason they won’t go see Solo at cinemas. For me, marketing isn’t the problem, sure the film has only had three months of marketing, but it’s Star Wars. The fans knew it was coming out and still didn’t show up. Our own Nick Doll loved the movie and gave it an A- in his review, which you can read Here.
No matter which way we look at it, the fact remains that Lucasfilm and parent company Disney would have been expecting Solo to have a much bigger opening weekend across the globe. It was especially important for this movie to do well as it’s reportedly the most expensive Star Wars film ever made. The production problems and late change of directors meant a huge amount of reshoots for the movie, and that’s where the increased costs have sunk in. The director brought on board was Ron Howard and by all accounts, he’s done a very admirable job with the time he had to reshape Solo. So what did Ron think of the movies disappointing opening weekend? The director took to Twitter to give his thoughts
— Ron Howard (@RealRonHoward) May 27, 2018
It must be crazy for Howard when you think this is the best opening weekend he has ever had for a film, and yet we are talking about this being a massive disappointment. Well, this is Star Wars Ron, it plays by different rules to many other franchises and as such, expectations are always far higher. I also wonder if The Last Jedi had been a fan dream, whether the good vibes would have rubbed off onto Solo? Lucasfilm and Disney must be having some serious talks right now about how they carry on with the Star War franchise.
Have you seen Solo yet, if not, why not? Share your reasons or opinions of the movie in the comments down below.
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SOURCE: Ron Howard ( via Twitter)