In a significant move to bolster its revenue and financial stability, Disney+ is set to take decisive action against password-sharing starting in 2024, as unveiled by Disney CEO Bob Iger during the latest earnings call. This strategic maneuver comes as the streaming giant faces substantial financial setbacks due to unauthorized account sharing, mirroring a similar effort initiated by Netflix.
Iger expressed the company’s determination to confront the issue of account sharing head-on, while also exploring avenues to accommodate legitimate sharing between paying subscribers and their friends and family. The upcoming updates to subscriber agreements and sharing policies, scheduled to be introduced later this year, will pave the way for the implementation of monetization strategies in 2024.
Acknowledging the uncertainty surrounding the precise impact of this crackdown on revenue growth, Iger emphasized its priority status in Disney’s agenda. “In calendar 2024, we’re going to get at this issue,” he affirmed.
Also Check Out: Disney Plus Unveils New Subscription Bundles
Netflix, in response to its own losses, began curbing password sharing earlier this year. This proactive approach led to increased revenue and a surge in new subscriptions, exceeding initial projections.
Iger underscored Disney’s unwavering commitment to the streaming sector, describing it as a fledgling yet vital aspect of the company’s future landscape. Leveraging core franchises remains a cornerstone of Disney’s streaming strategy, as evidenced by the upcoming debut of “Star Wars Ahsoka” later this month and the impending release of “Loki Season 2” in October.
FOR FANBOYS, BY FANBOYS
Have you checked out LRM Online’s official podcasts and videos on The Genreverse Podcast Network? Available on YouTube and all your favorite podcast apps, This multimedia empire includes The Daily CoG, Breaking Geek Radio: The Podcast, GeekScholars Movie News, Anime-Versal Review Podcast, and our Star Wars dedicated podcast The Cantina. Check it out by listening on all your favorite podcast apps, or watching on YouTube!
Subscribe on: Apple Podcasts | Spotify | SoundCloud | Stitcher | Google Play
