In a whirlwind of sports betting news yesterday afternoon there was a shocking announcement that Dave Portnoy has reaquired 100% of Barstool Sports and Penn Entertainment had started a partnership with ESPN. The detail of that new relationship was revealed shortly after. ESPN and Penn Entertainment have inked a groundbreaking agreement, breathing life into the much-anticipated ESPN BET – an innovative sportsbook tailored for the fervent American audience.
After mutually moving on from their relationship with Barstool Sports, Penn Entertainment is set to unveil a refreshed face this upcoming autumn, transforming its existing sportsbook into the vibrant ESPN BET across the 16 states where it holds its licensing. This rebranding initiative will encompass a comprehensive digital presence spanning a mobile app, website, mobile web platform, and strategically selected retail venues.
This strategic partnership marks ESPN’s poignant foray into the realm of sports gaming. The network has already laid down the groundwork with daily cross-platform programming centering around betting, embedded odds on its website and televised broadcasts, and an extensive history of reporting on the gaming industry across its online platform and social media channels.
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The revamped ESPN BET will be heralded as the premier destination for sports betting enthusiasts and will seamlessly interweave into ESPN’s programming tapestry come fall. Enthusiasts can anticipate a frictionless betting experience through ESPN’s digital suite of products.
Pitaro and Jay Snowden, the CEO of Penn Entertainment, jointly unveiled this groundbreaking partnership, expressing their resolute intent to synergize the unique strengths of each entity, all in the pursuit of cultivating an unparalleled wagering experience for both seasoned and nascent bettors.
Pitaro had previously hinted at the prospect of partnering with an established sportsbook rather than crafting an entirely new venture. This considered choice reflects a harmonious alignment with ESPN’s overarching interests and its parent company, the Walt Disney Company.
Source: ESPN
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