– by Joseph Jammer Medina

Disney is a premium brand. Whether you love or hate the mouse overlord, there is no denying their worldwide appeal. They own pretty much everyone’s childhood, and is really the one company that has the ability to survive in virtually every market ecosystem.

RELATED – Disney Creating Star Wars Live-Action & Marvel Series For Their Streaming Service

So when they announced they would be creating their own streaming service, it was sort of expected that they would likely go with a premium price — say $14.99 or even $15.99 a month. Disney is many things, but humble isn’t one of them, and it’d be easy to see that, despite having far less content than someone like Netflix, they’d think the consumer would be willing to pay anyways.

On an investors’ call, however, Disney CEO Bob Iger said that their service will be priced “substantially below” Netflix because it will launch with “substantially less volume.”

This is so comforting to hear. I was fully ready for them to come in guns blazing and egos flaring, but from the sound of it, they’re taking a real methodical approach to this. Could it be that they have a realistic perspective on the best way to approach their streaming service? We think so.

Between this and the announcement of a Star Wars live-action series and Marvel series, it’s hard to argue that they’re not taking this digital business very seriously.

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SOURCE: Ben Fritz

  • Victor Roa

    I would pay 40 bucks if Gravity Falls is in there….. 6 bucks if it has Descendants. 300 bucks if Robin Hood, -40 bucks if High School Musical’s elbow is in menu.

    • Kindofabigdeal

      Robin Hood? The one with the fox?
      I would gladly pay what I do for Netflix if they have Rebels. I really need to catch up. And have them show up the next day after a new episode airs.
      Give me every Marvel movie, every Star Wars movie, every Disney movie (no more vault shit) and I will gladly pay until I die.

      • Victor Roa

        yes, the one with recycled animation from Snow White.
        Jesus, miss one episode of Rebels and it’s rolling ball of things happening.
        I’m afraid it’s going to be all that Disney channel Live action BS , but to some respect that’s what the audience wants. Now there’s still some amazing stuff Disney does make and it gets over shadowed by other crap hence why everyone gives them the evil empire meme. I’d be happy if I could watch some Pink Elephants sequence from Dumbo, but again that VAULT IS SO SPECIAL!

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.