HBO Max launched this past May officially putting WarnerMedia into the streaming wars. They would now be in the ring with giants like Amazon Prime, Netflix, and Disney+. Unfortunately, they’ve had one major flaw that has really kept them from reaching their full potential. That would be the fact that they could not reach a deal with both Amazon’s FireTV and Roku. This has been a huge issue as Roku and Amazon have tens of millions of users in the U.S. alone. I know this has been something that has frustrated me with HBO Max as I have a Roku television as well as a few Fire Sticks that can not get the streaming service.
Luckily for all of those with Amazon devices, according to The Hollywood Reporter, WarnerMedia has reached an agreement to distribute HBO Max on Amazon Fire TV devices starting Tuesday. The thought is that HBO Max finally made the deal as they are looking for ways to grow its audience. This leaves Roku as the last major platform without a deal to include HBO Max.
HBO MAX/AMAZON NEW DEAL
Under this new deal with Amazon, HBO subscribers that bought the subscription through Amazon channels will have access to HBO Max at no extra cost. The issue with their previous negotiations was the classification of their service. Previous HBO and HBO Go apps were treated as channels. They were sold through Amazon’s a la cart subscription offering. WarnerMedia wanted its new streaming service to be treated the same way others like Netflix and Disney+.
Given their meeting last week, they is desperate for more subscribers. The fact that they have alienated Amazon Fire TV and Roku users probably has not helped their case to potential subscribers. With a deal done with Amazon, it will be interesting to see if WarnerMedia bends to be accessible to Roku users.
Will HBO Max’s addition to Amazon sway you to try out the streaming service? Let us know in the comment section below!
Source: The Hollywood Reporter