While businesses across the country are slowly starting to re-open, there is still a giant question mark about the movie theater industry. Top theater chains are looking to re-open in about a month. One of the films that have kept the faith and stand firm on their release date is Waner Bros. Pictures’ Tenet. Soon after Disney’s Mulan is scheduled to be released on July 24th. Despite the current positive outlook, there are some out there that believe that Mulan may not make it to theaters.
Wall Street analyst Michael Nathanson, via Deadline, is stating that Disney Studios may choose to “kill” the theatrical release of the re-imagination live-action version of the 1998 animated Disney classic film. The problems begin with the fact that it’s unknown if moviegoers are going to feel comfortable going to theaters. Next there is also the big question mark about when certain large cities like Los Angeles, San Francisco, and others are going to allow their theaters to open. So it’s unknown what kind of box office numbers it would bring in anyway.
Although Disney is currently still holding on to that July release date, it’s Nathanson’s opinion that the studio won’t follow through. Another of the big problems is that to make it work they are going to have to un-furlough a lot of employees that work in distribution and marketing. Due to this the film could go out via premium video on demand.
With other films like Universal’s Trolls World Tour skipping theaters, there already is a precedent for something like this. True, Mulan is a more expensive film, but it could benefit Disney overall. It could be released on PVOD and then moved to Disney+ later this year. Adding it to their library could give their service a significant boost.
Studios are in a very awkward position, especially with films like Mulan that have been pushed back. With things still very delicate it would be very risky to try and release the film in July. I think the two options right now would be to push back to next year or release it digitally. Although after the drama with Troll’s World Tour, how would the movie industry react to a decision like that?
What do you think Disney should do with Mulan? Let us know in the comment section below!
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