As the masses have reported, Avengers: Endgame surpassed Avatar as the worldwide highest-grossing film ever made. Many have pointed out that it took a rerelease for it to do so and while this is true, that is no different from Avatar, which also had its own rerelease back in 2009. Additionally, there will always be critics that use the inflation argument against any film that makes such a gigantic financial impact. Yes, when adjusted for inflation, Gone With the Wind is the highest grossing film of all time. However, take into consideration that back in 1939, there weren’t many competitors going against the film in theaters, nor were there other media options like Netflix, Hulu, movie pirating, video games, or the internet in general. Additionally, similar to the point made earlier, Gone With the Wind was also rereleased in theaters! So, basically, the inflation critics sound just like the old fogies in baseball who demanded Roger Maris’ single season home run record be given an asterisk, since they played more games than in Babe Ruth’s time… Okay, rant over.
On Monday morning, filmmaker (and at one time, Avengers critic) James Cameron sent out a tweet congratulating Marvel on their success in topping his film at the worldwide box office. Combining imagery from his film with the character that started it all in the MCU, Cameron used some of his creation’s native language to express his praise.
— Avatar (@officialavatar) July 22, 2019
To be fair, this an honorable and respectful display by Cameron. While I completely disagree with his previous assessment of Marvel’s films and cheered on the downfall of Avatar‘s reign, there is no denying the cinematic genius that Cameron is. It’s good to see this come out of his camp and hopefully he has learned that Marvel Studios is here to stay for quite a while longer. On the other hand, since Avatar is now owned by the Mouse House, he could just be following orders from the people who now sign his checks. In either case, as a comic book movie fan in general, this is prime celebration time.
What do you think of James Cameron’s congratulatory tweet? Leave your comments below!
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