Warner Bros. only just released the new trailer for their upcoming Tomb Raider film last week, but it looks like they’re ready to start their big marketing push over the next month and a half. The film isn’t due out until mid-March, but considering all the competition that’s starting to hit next month, it’s smart they’re making the public aware sooner rather than later.
In this next TV spot, we get a similar-feeling TV spot as the trailer, utilizing a cover of the song “Survivor” throughout. Obviously, since there’s less time to work with, there’s a lot less emphasis on her as a character, and more on her having to thwart some plot, which admittedly cheapens it.
That being said, it does have all the set pieces we’ve seen bits and pieces of before, so when all said and done, that may work to sell mainstream audiences on that. Plus, those who have played the video game will likely appreciate the familiar sets.
Below is the synopsis for Tomb Raider:
“Lara Croft is the fiercely independent daughter of an eccentric adventurer who vanished when she was scarcely a teen. Now a young woman of 21 without any real focus or purpose, Lara navigates the chaotic streets of trendy East London as a bike courier, barely making the rent, and takes college courses, rarely making it to class. Determined to forge her own path, she refuses to take the reins of her father’s global empire just as staunchly as she rejects the idea that he’s truly gone. Advised to face the facts and move forward after seven years without him, even Lara can’t understand what drives her to finally solve the puzzle of his mysterious death.
Going explicitly against his final wishes, she leaves everything she knows behind in search of her dad’s last-known destination: a fabled tomb on a mythical island that might be somewhere off the coast of Japan. But her mission will not be an easy one; just reaching the island will be extremely treacherous. Suddenly, the stakes couldn’t be higher for Lara, who—against the odds and armed with only her sharp mind, blind faith and inherently stubborn spirit—must learn to push herself beyond her limits as she journeys into the unknown. If she survives this perilous adventure, it could be the making of her, earning her the name tomb raider.”
What do you think of this new TV spot? Let us know down below!
Tomb Raider hits theaters on March 16, 2018.
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SOURCE: Warner Bros.