My name is Joseph Medina and I’m a cable cutter. I haven’t had cable in any form since 2007, and I don’t plan on getting it any time soon. For me, personally, it’s a cost thing. Cable is more expensive than I’m willing to pay and I value my subscriptions to Netflix and Hulu much more than I do a service that gives me channels I’d prefer not to even use.

It turns out I’m not alone. A new poll was taken, and of a sample of 2,201, they found that 65% of their respondents state that TV bundles give them channels they don’t want, with 73% saying they’d prefer to choose their own channels. Makes plenty of sense, but that wasn’t the only information they had to offer.

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When asked the reasoning behind them giving up cable, 63% said cost was a major factor, and 53% of former satellite subscribers aid the same. Interestingly enough, only 37% said they got rid of it because they already had all the content they wanted through streaming services. As someone who also doesn’t have cable, I agree. I have most of what I want, but not absolutely everything, and it’s the cost that has more to do with me not wanting to get cable than me actually thinking I have all I could ever want through streaming (though I do have plenty).

Still, cable remains king. 42% of respondents said they use cable or satellite more than streaming services, and only 27% said they used streaming platforms more. Conversely, 46% of 18 to 29-year-olds said they used streaming platforms more and only 20% said they watched cable more. Clearly, there is a shift ready to take hold in the near future.

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SOURCE: Morning Consult