Holy unethical business practices, Batman! Yes, we all know the story of MoviePass. It was a service that allowed its users to see unlimited movies a month — so long as each screening is 24 hours apart. The cherry on top is that it came at the low, low price of $9.95. It was an amazing deal, and one that seemed too good to be true. And, well, it was.
Last year saw the implosion of the service, with blackout dates randomly popping up for new releases. It was all of a sudden unclear whether or not your subscription would actually allow you to see any movies. In recent months, the service has rolled things back a bit and dropped under the radar…but that’s not the end.
It’s now reached a new low. According to a new report from Business Insider (via /Film), they’ve actually gone and changed the passwords of some heavy users so that they couldn’t use the service. In short, it sounds like they realized they were losing money on these users and sought to take matters into their own hands.
If you think this is all very unethical and illegal…you’re not alone. Apparently, a compliance counsel at the U.S. Department of Justice told the outlet that the company’s behavior could be deemed as such!
Well, it was fun while it lasted, I guess.
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