In less than two weeks, Apple TV+ goes live with its streaming service. In less than three weeks, Disney+ will launch. From there, numerous more streaming service options will be making their way into the market with the sole intention of gaining viewership–and potentially creating some serious obstacles for streaming juggernaut Netflix. However, Netflix Chief Content Officer Ted Sarandos doesn’t seem too worried about the looming “streaming wars.”
In an interview with Katie Couric, Sarandos explained that “we’ve been competing since Day One,” in reference to the days when Netflix would send out DVDs in red envelopes and faced “pretty scary big companies” like Blockbuster Video. Sarandos continued: “We have one product. We make great television and films for our customers …and we have to keep doing that. We’re about change and keeping things fresh.” The “one product” line being a dig at the fact that Netflix is solely about film and television and doesn’t need to worry about theme parks and smartphones.
Couric brought up how the industry will be watching how Netflix will fare with the onslaught of upcoming rivals, including the large library of content Tim Cook and Bob Iger will be bringing to the table. Sarandos responded, stating that “our stock rise is not for the faint of heart — it’s a long story.” While the news of recent missed subscriber marks and new deals offered by Disney+ with Verizon doesn’t benefit Netflix, the streaming giant’s stock did rise 2% on Wednesday.
Toward the end of the interview, Couric asked whether those at the Netflix table planned on getting out of the way of Apple, Disney, Warner Bros., and NBCUniversal. Putting bluntly, Sarandos said that there were no plans to sell, adding that he “never discussed selling the company” with CEO Reed Hastings. Moreover, Sarandos addressed the lower prices offered by the upcoming competitors by stating “it’s not about the price, it’s about the value.”
Apple TV+ launches on November 1st. Disney+ launches November 12th. Netflix’s The Irishman, directed by Martin Scorsese and starring Robert De Niro, Al Pacino, and Joe Pesci, premieres in theaters November 1st and on the streaming giant on November 27th.
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