Netflix Compares The Christmas Chronicles’ Performance To $200 Million Opening

While Netflix has been a huge name in the TV world for several years now, one nut they seemingly have been unable to crack is the medium of film. Don’t get me wrong, they have put out a TON of original films, and these films have likely done incredibly well for them in terms of overall traffic. But, in spite of this, it does always seem like they’re straining for legitimacy.

This year, they’ve been working hard to get some of their films noticed by awards groups, and have even caved to some pressures to screen their films in advance of their release on their service. Last year, they released their big “blockbuster” in the form of Bright, which did well enough to warrant a sequel, and this year, it looks like their big film is…The Christmas Chronicles?

The Christmas-centric hit the streaming service hit last week, and according to Netflix themselves, has been viewed over 20 million times by their subscribers over the course of its first seven days. Speaking with Business Insider, Netflix chief content officer Ted Sarandos made an interesting observation:

“If every one of those was a movie ticket purchase, that’s a $200 million opening week. Even movies that go on to $1 billion don’t typically do that in the first week.”

RELATED – The Christmas Chronicles Trailer: Kurt Russell Tries To Save Christmas

Of course, if Netflix is planning on claiming something like that, it’s worth putting a gigantic asterisk — an asterisk that states “exactly no one actually paid for a ticket.” Now, that’s not to say there weren’t plenty of folks interested in the film, but to try and imply The Christmas Chronicles could outperform even Avengers: Age of Ultron in its opening weekend ($191.3M) is a pretty bold claim.

Those in the world of business know that trying to get people to “buy your product” is all about reducing friction. For people who are already Netflix subscribers, there is little to no friction in clicking The Christmas Chronicles on your TV. Conversely, there is tons of friction involved in going to the theaters, like that $10 ticket, getting a babysitter (if needed), driving to the theater, and various other factors.

All that aside, it’s nice to see their original work doing well. Netflix has been a victim of plenty of snobbery in the past, and I’ve always been a huge supporter of them changing the way we perceive movies. Any chance to make it easier for me to see movies I’m a fan of.

What do you think of Sarandos’ comments? Do you agree with them? Let us know your thoughts down below!

Don’t forget to share this post on your Facebook wall and with your Twitter followers! Just hit the buttons on the top of this page.

SOURCE: Business Insider

Night Terror Banner   GenreVerse FOR FANBOYS, BY FANBOYS Have you checked out LRM Online’s official podcasts and videos on The Genreverse Podcast Network? Available on YouTube and all your favorite podcast apps, This multimedia empire includes The Daily CoGBreaking Geek Radio: The Podcast, GeekScholars Movie News, Anime-Versal Review Podcast, and our Star Wars dedicated podcast The Cantina. Check it out by listening on all your favorite podcast apps, or watching on YouTube! Subscribe on: Apple PodcastsSpotify |  SoundCloud | Stitcher | Google Play
Share the Post: