There was once a time when Netflix was a mail-only DVD rental format. You would go online and sign up to get 1, 2 or 3 DVDs in the mail to rent. Once you’d finish a DVD, you would put it back in the envelope they provided and mailed it back. Once they received it, the next film on your online queue would be sent out to you. Thus, began the era of Netflix (and the end of brick and mortar movie rental shops).
Then, came digital streaming, the mobile app and Netflix Originals. These additions helped propel Netflix to being the top streaming program in the industry, supplying over 109 million subscribers worldwide with the films, shows and digital content they demand. Now, with competition from Disney, NBC Universal and Fox, which would lead to removal of content from its library, Netflix is preparing with quite a large endeavor.
SlashFilm has reported that Netflix plans to have 1,000 original titles in its rolodex by the end of 2018, Cheif Content Officer Ted Sarandos has stated. After the release and success of House Of Cards, Sarandos has said there was “this notion that if we believe in our own model, then networks will want to create their own on-demand products, and they will want to retain those shows for their own products down the road,” Sarandos said. “So we better see if we can get good at this.”
Netflix is slated to release 470 of its original titles between now and the end of the year. Time will tell if Netflix will hit that number and if it will provide enough quality entertainment for its subscribers when other streaming studios go online.
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