Netflix recently removed all user reviews of their programming content. On Friday, more changes came to the streaming giant as the company began placing promotional videos that play in between episodes. Subscribers of the streaming giant were none to pleased about the new campaign. The videos seem to be more recommendation than advertising for products, but still, some folks didn’t take kindly to their streaming being interrupted. Not all users had the promotional videos play, it isn’t clear how many were affected. You can see some of the complaints below
@netflix I pay for your service because I can binge watch & not be bothered by commercials. This is why I have opted out of your “test program” for ads between episodes. If this becomes something you implement perminantly, I will be canceling my subscription. #NoAdsOnNetflix
— Mercury Poisoning (@jamiewestside) August 18, 2018
— NorthGamingX (@norway76) August 20, 2018
Smita Saran, Netflix spokesperson:
“In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster. It is important to note that a member is able to skip a video preview at any time if they are not interested.”
As mentioned in the tweets, one of the bigger selling points of the streaming service is an ad-free experience. The monthly fee is how Netflix makes their money, not through advertising revenue. However, Netflix says they are always testing different ideas to help bring a better overall experience to their subscribers. While these are more recommendations as opposed to traditional ads, it can be argued that they still disrupt the user experience.
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Source: Deadline, Various Twitter