Quite often, we’ve discussed the ever-changing landscape of the film industry. From the decreased theater attendance to the new world of streaming television and high-quality programming, this isn’t a world a person from the 1990s would comfortably recognize — at least not industry-wise.
And in a new report from PricewaterhouseCooper, it was revealed that Netflix had crossed a huge milestone. According to the report (via Screen Rant), the auditing firm determined that the number of Americans who subscribed to Netflix now equals the number of American who subscribe to cable.
You read that right. Netflix alone — one streaming service — has as many subscribers as all the cable companies combined. This study was based on an average of 2,000 consumers ages 18-59 with an annual income of $40,000.
Of course, since this study is extrapolated from a small sample size, it’s not perfect. However, if we are to believe its findings, it sounds like around over 110 million or so users still have cable in the United States, as that’s around how many Netflix subscribers there currently are. This is incredibly impressive. While cable TV has managed to hang on due to internet pairings, this really is indicative of how much everything has changed. We wouldn’t be surprised if linear TV goes the way of the dodo within the next decade or two, at this rate.
What do you think of this new study? Do you see things starting to fully tip away from cable anytime soon? Let us know your thoughts down below!