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– by Joseph Jammer Medina

Quite often, we’ve discussed the ever-changing landscape of the film industry. From the decreased theater attendance to the new world of streaming television and high-quality programming, this isn’t a world a person from the 1990s would comfortably recognize — at least not industry-wise.

And in a new report from PricewaterhouseCooper, it was revealed that Netflix had crossed a huge milestone. According to the report (via Screen Rant), the auditing firm determined that the number of Americans who subscribed to Netflix now equals the number of American who subscribe to cable.

You read that right. Netflix alone — one streaming service — has as many subscribers as all the cable companies combined. This study was based on an average of 2,000 consumers ages 18-59 with an annual income of $40,000.

Of course, since this study is extrapolated from a small sample size, it’s not perfect. However, if we are to believe its findings, it sounds like around over 110 million or so users still have cable in the United States, as that’s around how many Netflix subscribers there currently are. This is incredibly impressive. While cable TV has managed to hang on due to internet pairings, this really is indicative of how much everything has changed. We wouldn’t be surprised if linear TV goes the way of the dodo within the next decade or two, at this rate.

What do you think of this new study? Do you see things starting to fully tip away from cable anytime soon? Let us know your thoughts down below!

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SOURCE: PriceWaterhouseCoopers (via Screen Rant)

  • WTFITBS

    Cable sucks and is way too expensive. In order to compete, all 500 channels should be $30 with each premium channel being an additional $5 per month.

    • TheOct8pus

      Agreed….besides – most shows that are on cable are available on Netflix, Amazon, Hulu etc….

  • DubCheezy

    Until Cable providers are allowed to offer true a la carte packages and pricing they will continue to lose subscribers.

  • Kindofabigdeal

    I tried streaming services and they just seemed like too much trouble to bounce between them all. Not every app is available on my xbox and I have to memorize so many passwords. And then I have to worry about 6 month auto renewals.
    So I went back to cable unfortunately.

    • Derek NOLA

      how old are you if you dont mind my asking? just wondering if people older than say 40 just will never get rid of cable?

      • Kindofabigdeal

        I’m 36.

        • Derek NOLA

          interesting so your on that cusp of people ive noticed who just cant seem to kick the cable as easily… no judgement I just think its a comfortableness with what your used to. Im 32 but have been cable free since 30 … subscribe to hulu, netflix, hbo go, and have prime… is cable something you really watch or do you just like the ability to turn a station on and things are playing for you?

          • Kindofabigdeal

            It has been comforting. I’ve never had the trifecta of Hulu, Netflix and Prime. But I’m locked into an agreement.
            I have just purchased my first home and got the offers in the mail. I also live in California and am a Cowboys fan so it was difficult for me to watch all the games. NFL is another group that needs to knock off their blackouts and offer a seasonal service that isn’t overpriced like NFL Ticket.

          • Derek NOLA

            Check out the futbol app everything plays on there regardless of location and it includes soccer and other sports … its a fee but does have everything … i found it on amazon fire

    • TheOct8pus

      I have all the streaming services on my Xbox and the Xbox saves all my passwords so I don’t have enter them every time. Are you sure you’re doing this right?

      • Kindofabigdeal

        I don’t adult well.

        • Derek NOLA

          People laugh but your complaint about the passwords and all that shit is vey valid … i often will have this issue where it just randomly signs me out of an app mainly ones i dont use everyday … its annoying as hell … because you have to sign in then Activate from another screen … these are things you dont have to do with cable … so that aspect really needs to improve

  • TheOct8pus

    The surprising thing about this story is that there are still people who subscribe to cable. Why pay literally hundreds of dollars a month for TV filled with ads – where you can’t pick what to watch, when to watch it? It must be the 50+ crowd who makes the majority of cable subscriptions – people who grew up with it and refuse to give it up.

    • Derek NOLA

      the good thing about this group is i borrow their passwords for things like hbogo showtime anytime etc since they dont use it but have it… lol

      • TheOct8pus

        Same here. I only pay for Netflix, and my friends pay for Hulu and HBO…we share each other’s passwords. Genius. Let’s hope this lasts!

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.