Science fiction and fantasy series are doing gangbusters on Netflix, a new report from Business Insider states. According to the analytics firm Ampere analysis, the genre was the most popular of the first quarter for the streaming giant, and they will be expanding its production of sci-fi and fantasy series and movies in the near future.
This is a bit of a turnaround from last year’s first quarter, which saw comedy take the No. 1 spot. Following the release of last year’s Stranger Things 2, Netflix has released shows like The OA, Altered Carbon, and Lost in Space. Last Thursday, they ordered another sci-fi show, Another Life, which stars Battlestar Galactica fan-favorite Katee Sackhoff.
“Netflix uses sophisticated customer analytics to rapidly respond to changes in subscriber taste, so as demand for Sci-Fi and Fantasy grows, so does the amount of commissioned content,” the analysts wrote.
Nothing too crazy here in terms of overall strategy. This seems to be a simple case of Netflix ramping up production of similar content in order to meet demand. The big advantage Netflix has over other companies and “networks” in the past is that they have exact figures on who’s watching what, and how much money is being brought in overall from each series. As such, they are better equipped to make decisions that can increase their overall return on investment.
This is another big positive to their overall strategy though. As I and fellow LRM writer David Kozlowski have been saying for a while, Netflix is using a shotgun approach to their content. They pretty much permeate countless genres, and in doing so, it allows them to see what works, and gives them information to strike while the iron’s hot.
What do you think of this strategy? Are you one of the many viewers out there streaming their sci-fi and fantasy content? Let us know your thoughts down below!
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SOURCE: Business Insider