A Disney classic will be making his way back to Disney Animation just in time for the 100th anniversary of the Walt Disney Company. Oswald the Lucky Rabbit will star in an all-new animated short and will be the first time in 94 years that the character was last used in a cartoon. The short title “Oswald the Lucky Rabbit” will be available on Walt Disney Animation Studios’ Youtube channel. The new short is directed by famed animator Eric Goldberg (“How To Stay At Home (Starring Goofy),” “Pocahontas,” “Fantasia/2000”) and produced by Emmy Award®-winning producer Dorothy McKim (“Prep & Landing,” “Get A Horse!,” “Meet The Robinsons”)
“On the eve of Disney’s 100th anniversary, it was such a joy to create the first new Oswald short from our studio since 1928,” says McKim. “Our hand-drawn animation team – including our hand-drawn legends Mark Henn, Randy Haycock and Eric Goldberg, as well our wonderful team of 2D apprentices, had a ball animating in the style of Oswald’s era.”
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“Oswald is such a plucky scamp. We wanted to bring Oswald back, and in the short, he literally returns to his original home, the movie screen,” says Goldberg. “We wanted to have Oswald do all of the ‘squash-and-stretch,’ ‘rubber hose’-animation style, celebrating that first generation of Walt Disney’s artists.”
Oswald the Lucky Rabbit is considered Walt Disney’s first breakout animated star, and widely considered one of the first characters in animation history to feature a unique personality. Walt Disney introduced Oswald to moviegoers in 1927 with the short “Trolley Troubles.” 26 Oswald short films were created by Walt Disney and his team, with the final Disney shorts starring the character releasing in late summer 1928, the same year Walt lost creative control over his beloved rabbit. In 2006, Disney CEO Bob Iger made an unprecedented deal with NBC/Universal, that included permitting sportscaster Al Michaels to contract with NBC in exchange for the return of Oswald to his original home. Since then, Oswald has appeared in video games and merchandise, an animated short, and in Disney theme parks globally.
In conjunction with the animated short, Disney is also today launching an Oswald the Lucky Rabbit Snapchat lens globally that allows users to channel Oswald using AR technology.