Is there oversaturation in Star Wars? If you remember that was the excuse that former Disney CEO Bob Iger gave for the Solo flop and the aftermath to The Last Jedi and beyond. However, after The Mandalorian essentially saved the franchise we have a whole host of new content on the way, mostly on Disney+, but also movies again. Speaking to The Direct recently, Lucasfilm VP of franchise content and strategy James Waugh doesn’t think there’s oversaturation in Star Wars.
“From a broader kind of creative strategy perspective, Disney+ has changed the way we’re viewing a lot of what’s possible with Star Wars. So you can get shows like The Mandalorian and Boba Fett because the platform allows for it.”
Yeah, it’s content that fans want to see, that’s why it’s changed the strategy I’m sure. When it comes to something like Star Wars: Visions which Waugh is an exec producer on, then it’s so different it’s kinda irrelevant.
“When it comes to things like Visions, I would say that we weren’t ever concerned about the oversaturation potentiality with Visions in particular, and I think the reason was we were offering something that’s kind of a diversification of what the offering is… We weren’t concerned that this was going to impact Star Wars in aggregate, we thought this would be a breath of fresh air for people to explore Star Wars in an exciting new way.”
However, Waugh also says that at the same time Disney has to keep Star Wars ‘special’.
“Are we worried about oversaturation? I think we’re always very thoughtful and cautious about how do we keep Star Wars’ specialness in this landscape. We’re mindful, but this wasn’t one of those instances where we had our spidey-senses on a lot because we felt this was such a new offering.”
Well, maybe now for sure. However to begin with Disney were so keen to make back the money they paid for Lucasfilm they greenlit 5 movies and only one of them was long terms appreciated by fans. However they did bring back the original cast, despite having no plan for them, and that was what allowed Awakens to make mega money. From there, it was a steady decline, TLJ, then Solo, and then the final nail with Rise of Skywalker.
Therefore I’m no sure that anyone at Disney was keeping “Star Wars’ specialness in this landscape”. Instead we got a standard Hollywood reboot which ruined the story of the first 6 movies.
Is there oversaturation in Star Wars or was that just an Iger excuse for rushing in with no plan for a massive franchise? As always, any thoughts below.