– by Joseph Jammer Medina

If you already had plans on March 30 of this year, and still wanted to see Steven Spielberg’s Ready Player One as soon as possible, then you’re in luck. According to a report from Deadline, the film will be opening one day early on Thursday, March 29.

Now I know what you’re thinking. “Big deal. Every movie opens on Thursday these days.” Well, you’re half-right. Most films do have 7pm showings. However, Ready Player One will have full-on matinee showings on Thursday as well, so it will effectively open a full day earlier than originally advertised.

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The reason for this seems to be to capitalize on kids who are off from school that Wednesday for Easter vacation, but I think this is just the beginning of a new trend. Only just five years ago, midnight showings for movies opening on Friday were a very real thing. Slowly, but surely there were 10pm Thursday showings, then 8pm, and now 7pm.

It was only a matter of time that theaters started to open a lot of their movies on Thursday proper. With all this money to be made on Thursdays, it’s probably in their best interest to do so. However, the big question I have is how the box office tracking will be billed. Will it be considered a four-day weekend, or will movies still manage to get away with calling it a standard three-day weekend? We’ll have to wait and see.

Do you think you’ll be seeing Ready Player One on Thursday? Let us know your thoughts down below!

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SOURCE: Deadline

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.