Rumble, the dynamic video platform, and cloud services provider, has unveiled a strategic partnership with Barstool Sports, the widely acclaimed sports, lifestyle, and entertainment brand. The collaboration promises Rumble users exclusive access to all Barstool Sports content, including live streams.

Notably, Barstool Sports will actively endorse Rumble as its preferred video home, marking a significant milestone for both companies. The partnership extends beyond content sharing, encompassing an innovative advertising arrangement aimed at attracting brand advertisers to the Rumble platform.

A key highlight of this multifaceted collaboration is Barstool Sports’ integration with the Rumble Cloud. This will see Rumble serve as the primary service provider for essential cloud services such as computing, storage, and network for the sports company. This move aligns with Barstool Sports’ strategy to leverage cutting-edge technology and infrastructure to further enhance its offerings.

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Over the past three years, Barstool Sports has witnessed an impressive 194% growth in its audience, achieving a remarkable milestone of 1.6 billion podcast downloads. Additionally, the brand’s foray into merchandising has been a triumph, with 5 million units of apparel, licensed products, and accessories sold.

Expressing his enthusiasm for the collaboration, Dave Portnoy, Founder of Barstool Sports, stated, “I’m excited about Rumble’s commitment to sports and broadening audiences. With the power of Barstool Sports, we are going to help Rumble be the top player in the video, cloud, and livestreaming space.”

Chris Pavlovski, Chairman and CEO of Rumble, echoed the sentiment, emphasizing the partnership’s significance in expanding their portfolio of popular sports and entertainment content. “Rumble is quickly emerging as a leading platform for the under-30 demographic, and we’re excited for Barstool Sports to be a significant part of our rapid growth,” he added.

As part of the collaboration, users can subscribe to the Barstool Sports Rumble channel at https://rumble.com/barstoolsports, unlocking a wealth of exclusive content and live streams.

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