Simon Pegg Thinks Bad Marketing Tanked Star Trek Beyond

A couple years back, Star Trek Beyond hit the silver screen, finally rounding out the trilogy that J.J. Abrams began in the late-2000s. The movie was received well by critics and fans alike, but regardless, it had a bit of a problem — it didn’t make much money.

Over the course of its box office run, it brought in $343.5M worldwide. That doesn’t sound too bad, but since the film cost a reported $185M to make, it wasn’t nearly what it needed to be in order to be seen as completely successful. Plus, when compared to the previous two films, it was an undeniable step down.

RELATED – Simon Pegg Says Tarantino’s Star Trek Film May Not Necessarily Be R-Rated

So what was the issue here? Speaking with Geek Exchange, actor/writer Simon Pegg got real.

“I think it was poorly marketed, to be honest. If you look at a film like Suicide Squad, that was around for such a long time before it finally came out and people were so aware of it. Whereas with Star Trek Beyond, it was left too late before they started their marketing push. It still did great business, but it was disappointing compared to Into Darkness.”

If you’ll recall, the first trailer for the film was set to the Beastie Boys song “Sabotage.” While, in retrospect, it’s not too bad of a trailer (and has since gone on to be lovingly parodied by fans), there’s no denying that it felt a bit desperate. In a world where Star Wars was once again a thing, it almost felt like an adult trying to act cool, which led to it feeling farther away from its source material than ever before.

The opposite seems to have been true, as many fans felt that Beyond was the closest the new films have gotten to feel like a Star Trek episode…it’s just a shame not as many people saw it.

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SOURCE: Geek Exchange

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Joseph Jammer Medina

Joseph Jammer Medina is an author, podcaster, and contributor at LRM Online. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.

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