Disney and Lucasfilm are learning this week that even with the words “Star Wars” in front of a film title, doesn’t mean that it will be an automatic success. True they have reason to be confident in the brand as Star Wars: The Force Awakens earned $2.068 billion globally, then Rogue One: A Star Wars Story $1.056 billion and more recently Star Wars: The Last Jedi $1.332 billion. But according to analyst via TheHollywoodReporter their latest film Solo: A Star Wars Story will be the first Star Wars movie made by Disney and Lucasfilm to lose money.
According to Barton Crockett, a Wall Street analyst, Solo is doing so bad in theaters that it will loose more than $50 million. Other sources have the film losing $80 million or more. The film is not likely to gross too much more than $400 million globally. The film had cost the studios around $250 million to make not counting the multi-million dollar marketing spend. In it’s second weekend the film had reached $148.9 million domestically and $264.2 million globally.
Crockett said that, “this marks a tough return to movie reality for a Disney that had in recent years enjoyed a can’t-miss mystique.” But let’s not feel bad for Disney just yet, although this film bombed in theaters Black Panther grossed $1.345 globally and Avengers: Infinity War has done about $1.966 billion globally. Not to mention their next Pixar film The Incredibles 2, which will be one of the biggest films of the summer. In other words, Disney will be fine.
What do you think of Solo: A Star Wars Story? Should it be blamed on bad marketing? Or are people just losing interest in Star Wars with this many films out? Let us know in the comment section below!
Disney’s Solo: A Star Wars Story is now playing in theaters everywhere.
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