It’s no secret that Solo: A Star Wars Story isn’t really making the money it should be making as a Star Wars film, or as a film that was made for north of $250 million. With movies like this, that initial weekend is crucial to judging a film’s overall success, but those following weekends’ importance can’t be understated. After all, making $200 million in the first weekend won’t matter much if you make $20 million the next, and then nothing in the third weekend.
While Solo does come at the tail-end of a five-week barrage of big blockbuster films, this coming weekend gives it a bit of a break, with no real big movie actually hitting. This gives audiences a chance to catch up and therefore gives us an idea of how word-of-mouth is doing for the movie. So how is it all going?
THR just posted their new projections, but before we talk about those numbers, it’s worth mentioning that initial projections following last weekend’s performance were around $30 million or so. However, there are new projections out, and now box office observers are expecting the movie could take in another $60 million this weekend, and even if that figure drops dramatically, we’re still looking at around $50 million.
Let’s put this into perspective. In its initial three-day weekend, it made $84.4 million, and if it does make around $60 million that would mean the film will have dropped only 28 percent from its first weekend. Given that movies like this usually drop 50% from their second weekend or more (and on rare occasions, even less than 50%), this is an insane estimate and may prove that audiences are actually pretty happy with the way the flick turned out and are telling their friends about it.
Even if we use the $103 million four-day figure as our initial figure, we get a solid 41% drop. Not bad!
Of course, we’ll have to wait and see how the weekend pans out, but perhaps things aren’t so grim for Solo: A Star Wars Story, after all?
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