In the past few days we have seen our nation as well as several other countries around the world halt regular activities and be suggested or forced to go into quarantine. No doubt that the coronavirus pandemic has everyone on their toes and some panicking more than they should. With that Hollywood has had to adjust as revenue that they would have normally received from films in theaters has come to a screeching halt.
Like with any change, even if it’s temporary it’s important to be able to adapt. In this case, realizing that everyone is stuck at home, studios are taking their films that would still be in theaters and rushing them to VOD. This was the case for NBCUniversal and Warner Bros. the past few days. Today Deadline is reporting that Sony Pictures is also joining in.
Starting on March 24th, their just released action film Bloodshot, starring Vin Diesel will be available in homes and mobile devices on March 24th for $19.99. The film had the bad luck of opening last Friday and deal with only bringing in about $9.1 million over the weekend.
This film was co-financed by Sony along with Bona Film Group Co., LTD and Cross Creek Pictures. The cost for the film was around $45 million, so they will do what they can with this situation to make back as much of what was spent on the film.
“Sony Pictures is firmly committed to theatrical exhibition and we support windowing,” said Tom Rothman, Chairman of Sony Pictures Entertainment’s Motion Picture Group. “This is a unique and exceedingly rare circumstance where theaters have been required to close nationwide for the greater good and Bloodshot is abruptly unavailable in any medium. Audiences will now have the chance to own Bloodshot right away and see it at home, where we are all spending more time. We are confident that — like other businesses hit hard by the virus — movie theaters will bounce back strongly, and we will be there to support them.”
Bloodshot is based on the classic Valiant Entertainment character that has been around since 1992. He was created by Kevin VanHook, Don Perlin and Bob Layton. It follows the story of a soldier that was recently killed in action but is brought back by a tech corporation. With his blood replaced with nanites, he becomes an unstoppable force that includes super strength, regeneration and the ability to access nearby technology. The only problem is that he discovers that the company, Rising Spirit, has control over his mind and has been manipulating him to do their bidding.
I had the chance to see Bloodshot last week before the cinemas were shut down. Being a huge fan of Jeff Lemiere’s run with the character I was anxious to see what how the character was going to be represented on the big screen. I am not a big Diesel fan, but I thought he did a good job with the character. Overall it was a fun and entertaining film that wasn’t very complicated and didn’t need any unnecessary Easter eggs and hits to future films to enjoy. If you are looking for a great film to watch next week, I recommend Bloodshot. It’s not perfect but its very enjoyable.
Sony’s Bloodshot will be available digitally next week on March 24th, 2020.
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