– by Joseph Jammer Medina


So I was at Starbucks this morning getting a coffee when the cashier, noticing my Spider-Man jacket, started talking about the new trailer. His big takeaway from the trailer was how ironic it was that Michael Keaton was playing The Vulture, a character similar to the Birdman character from the film of the same name. In my mind I thought “Screw you, he’s Batman.”

The new Spider-Man: Homecoming trailer is out and there is a lot to talk about. You get a little peek into what the film is about. The Vulture is apparently pissed about losing his job and is willing to do whatever it takes to protect his family. According to an article we posted earlier on LRMOnline, The Vulture was running a company that was cleaning up the messes of the superhero fights the world has had to live through since Tony Stark let the world know he was Iron Man. Tony has started his own business, called Damage Control, that effectively puts The Vulture out of business.

This is an interesting take on The Vulture. It gives the character a reason to go bat-flipping crazy that the audience can relate to. It’s also interesting to see Marvel finally do something with Damage Control.  Similar to Powerless, Damage Control is a company in the Marvel Universe that shows up to clean the messes of the various heroes. Marvel had plans to make Damage Control into it’s own television show yet DC beat them to the punch with their own similar concept. It is nice to see Marvel find ways to keep certain ideas alive. In fact, I would love to see them attempt the Damage Control show again, just this time on Netflix where they would have more freedom with the type of stories they can tell.


I loved the nods to Brian Michael Bendis’ work on Ultimate Spider-Man. The moment I subscribed to Marvel Unlimited, the first thing I did was read that comic series cover to cover. Mr. Bendis created a beautiful world for Peter Parker and later Miles Morales to inhabit. Not once while reading Ultimate Spider-Man did I feel that his version of Spider-Man was in any way derivative of the original work. He took the basic building blocks of the Spidey universe and made it into a creation all his own. The character of Ned in the the movie is based on the character Ganke in the Ultimate Comics Spider-Man line. Ganke is a geeky kid who befriends Miles Morales. He’s fifteen yet still loves to play with his Legos. He’s fighting as hard as he can to remain a child yet is insightful and smart as you would want a kid that age to be. You don’t see too much of him in this trailer yet the few glimpses you have of him, I think of Ganke and smile.  


Two things bothered me with the trailer. One, it didn’t have the light hearted tone the teaser trailer had. When the film was announced, Kevin Feige stated that 1980’s John Hughes films would be the main inspiration for what they were trying to accomplish with Homecoming. The teaser trailer showed that this film could potentially be a loving homage to films like The Breakfast Club. This trailer came across as an unintended sequel for Iron Man 4. In fact, Tony gives a line to Peter, “If you’re nothing without this suit than you shouldn’t have it.”, that would feel right at home coming from Pepper Potts to Tony. The action seems a little bigger in scope than producers said it would be, reminiscent of the Tobey McGuire franchise.

At this point though, Marvel has earned my trust. I am going to see this movie no matter what. Until they make a bad movie, just because a trailer doesn’t create excitement for me doesn’t mean the end product will be bad. Tom Holland as Spider-Man is a brilliant choice. In Captain America: Civil War, he captured the right level of awe struck sarcasm I imagine Peter having while reading a Spider-Man comic. Tobey and Andrew Garfield were great in the role of Peter Parker yet it always felt like they were playing a part. Tom Holland is making me believe his IS Peter Parker. The bottom line is, the trailer is not perfect. It’s flawed and too much of a carbon copy of earlier Marvel stories. Yet the players involved can make this movie special. Spider-Man: Homecoming arrives in theaters on July 7th. 


So what did you think of the trailer? Were there any moments that you felt Marvel did right? Was there anything in the trailer that made you think Marvel is missing the boat with this character? What type of work do you think Marvel will have to do with this movie to make folks forget that this is the second remake of this movie in ten years time? Sound off in the comments section below. 

Don’t forget to share this post on your Facebook wall and with your Twitter followers! Just hit the buttons on the top of this page.

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.