No doubt about it, we’re all spending a lot more time at home these days. The COVID-19 pandemic has made us all a little more grateful for the streaming content made available to us. It may not stop any of us from going just a little bit mad from the lack of human interaction, but it’s better than nothing, right? As we’ve seen from countless reports over the past few weeks, streaming has been one of the big benefactors of this whole thing. 

But how much is streaming benefiting? That’s one big question. After all, services like Netflix and Amazon Prime Video don’t actually see any extra money if their current users simply watch more. But are users actually watching more content? Let’s start there. According to data from Reelgood’s 2M+ users, yes, they are watching quite a bit.

This past week, their overall streams increased 35% from the previous week. This means they saw a 35% bump from those who currently utilize their service. But that’s not all, Reelgood themselves saw a 49% jump in signups compared to the previous week. Now, this isn’t exactly a one-to-one correlation, but it is possible that this means there can also be an increase in subscribers to many of these services themselves. Either that, or users are taking the extra time to link up their accounts to the Reelgood service. 

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Also, unsurprising is the fact that the percentage of viewership during business hours has gone up and viewership outside of business hours has gone down since January. It’s actually surprising to me how much viewership during business hours hasn’t increased a lot more. While it is up, it looks like the whole “work from home” thing is still limiting streaming during the day.

Check them out the data down below!

Anecdotally, even though my working from home hasn’t changed, I have found myself watching more content during the day than normal. Perhaps it’s a way to push off the extra bit of anxiety I’m feeling. Alternatively, I find myself turning away from streaming in the evenings in an attempt to change things up a bit.

How has the pandemic changed your own viewing habits? Are you finding yourself watching a lot more content these days?  Let us know how it’s affected you down below!

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SOURCE: Reelgood