Getting individuals back into theaters is difficult. Right when it appeared like we were back on track, the Delta variant hits. Now some films have done well theatrically in the pandemic era. In their opening weekends Black Widow brings in $80 million while F9 brings $70 million. Now we have to keep things in perspective here. The Suicide Squad release is in the thick of the Delta variant in the US. Because of this, The Suicide Squad earns low opening box office numbers. They bring in a lowly $25.6 million in theaters. But what about streaming?
Now I am not suggesting that theaters will go extinct. However, individuals have become accustomed to watching blockbuster releases in the comfort of their homes. Plus, it is safe and less expensive. This seems to be a major reason for The Suicide Squad‘s low opening numbers. There will always be individuals who want the movie-going experience when we are not in a pandemic. However, it appears that streaming may take priority over the theater if companies continue to do so after the pandemic. Both ways are beneficial for reaching an intended audience. Although Black Widow shows us that contracts need to be handled much differently. However, many feel that the corresponding theater/streaming release hurts the theatrical release.
Even with The Suicide Squad‘s low numbers in the theater, the film is the second most-viewed film debuting on HBO Max, which is promising. There are not exact viewing numbers released yet. Streaming does not appear to be going away anytime soon. Because of this, we need to reassess what is the gauge of a successful film. THR reports Comscore’s Paul Dergarabedian statements regarding theater/streaming releases:
“This weekend’s performance of The Suicide Squad shows yet again the unpredictability of a theatrical marketplace whose success rises and falls based on an ever-evolving set of disparate factors including not only the usual film-centric metrics, but also the impact of concerning pandemic news on consumer behavior. Of course, the day-and_date release of any film has implications, but in today’s environment it’s too simplistic to analyze a movie’s performance based on that variable alone since there are so many moving parts.”
While seeing The Suicide Squad‘s low numbers, it can initially appear as a flop. However, that is basing it on the old standard which was merely the box office numbers. Now that there are so many other moving parts we have to reconsider what all goes into a film being a success. Regardless, moving forward , it looks like the theater/streaming combo for release is here to stay. What do you think? Are you an avid movie-goer or do you prefer the comfort of your own home? Leave your thoughts in the usual spot, and thanks for reading!