The Season 9 premiere of AMC’s The Walking Dead dropped 50% from the Season 8 premiere in the 18-49 demographic. The show that was at one time a ratings powerhouse for AMC, has fallen of in recent years and now some are wondering how this will affect the value of the network as a whole. A report from Michael Morris of the Guggenheim has lowered the networks estimated advertising revenue. An excerpt from Morris’ report follows below.
“Combined, we are concerned that overall audience declines and the aging of that audience could put more pressure on the company’s advertising revenue trends than is currently appreciated by investors. While the company has made significant progress in diversifying its advertising base (expanding the slate of original programming, acquiring a consolidated interest in BBC America) we continue to believe that The Walking Dead is a significant contributor to total company revenue.”
The ratings drop probably doesn’t surprise anyone, as the show is a shell of its former self. Even taking this into account, the network still plans to bring us more of the zombie-filled apocalyptic world for the foreseeable future, you can read about that here. At one time TWD was arguably the best show on television, but oh how the times have changed. Many, including myself, are only still watching because of the time we already have invested in the story.
Are you still watching The Walking Dead? Let us know in the comments down below!
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