WandaVision trailer breaks records.
Who’d’ve thought that a trailer for a wacky series featuring B-level Avengers characters would bring in so many viewers? Seriously, it’s a show that plays off of a TV nostalgia that many modern audiences don’t even fully understand. It looks like no other Marvel Studios project before it, and it looks like the creativity it portrays is being handily rewarded — at least at this early stage.
Deadline is reporting that the first 24 hours of its release has netted 53 million views online. The outlet claims that this is the biggest 24-hour draw for any streaming service series ever. In fact, putting it in that perspective doesn’t even fully encapsulate how impressive this feat is.
“That’s in a league with Avengers and Fast & Furious franchises following a Super Bowl drop in a day,” entertainment social media monitor RelishMix told the outlet.
Ironically, the trailer premiered during the Primetime Emmys on Sunday. This saw the awards show drop to an all-new low of 6.1 million viewers. So it’s not like WandaVision even had a legit blockbuster event to push it. From what I’ve seen anecdotally online, it’s mostly been word of mouth, with people surprised with how strange the show is. Add in the fact that it’s the first big Marvel Studios property to hit since Spider-Man: Far From Home, and you likely have a lot of pent-up enthusiasm.
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Additionally, WandaVision had over 302,600 mentions on social media. The outlet states this buzz is pretty much what you could expect from a theatrical event before COVID.
“Roaring at theatrical social media rates from the Emmy TV broadcast spot drop — WandaVision is seeing video counts across social platforms, in a full 24-hours, exceeding 55.7M views, predominantly on YouTube with over 36.1M views. Reposting of spots and reaction/reviews spots is flying at an earned viral rate of 63:1. Facebook video views are building at 4.9M plus 10.1M views on Instagram, plus TikTok and Twitter. Keep in mind, this growth is attributed to the TV spot from Sunday night, which is even more impressive as the momentum builds on social over the week,” notes RelishMix.
To put this all into perspective, this year’s Super Bowl saw trailers for Black Widow, Mulan, and No Time to Die, and their 24-hour trailer traffic at 18.7 million, 12.4 million, and 10.1 million apiece. It even exceeded Super Bowl trailer 24-hour trailer views for Avengers: Infinity War (30.9 million) and Stranger Things Season 2 (28.2 million).
In short, the WandaVision trailer, for one reason for another, hints at a ridiculous amount of interest for the show. Whether or not the WandaVision trailer is indicative of actual interest in the show remains to be seen, but this could be great news for Disney+. For the past several months, viewers have faced a real drought of high-quality original content. Between The Mandalorian Season 2 and WandaVision, we could see the tides starting to turn.
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