Warner Bros. Interactive Entertainment Up For Sale By AT&T

Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment

Warner Bros. Interactive Entertainment didn’t last very long under the new AT&T acquisition.

CNBC is reporting AT&T placed the gaming division up for sale—potentially generating $4 billion in the transaction.

Several video game companies showed interest in the acquisition, including Take-Two Interactive Software, Electronic Arts, and Activision Blizzard. No deal is assured or imminent because discussions are preliminary and private.

AT&T acquired Tim Warner for $109 billion in 2018 and assumed its $165 billion in debt. The company is shedding specific properties to reduce its liabilities. Recently, former Hulu CEO Jason Kilar was promoted to WarnerMedia CEO.

Warner Bros. Interactive Entertainment has several video game properties tied to its film and television properties, including Harry Potter, Game of Thrones, and DC films. Industry experts predict a commercial-licensing agreement must be reached between the buyer and AT&T to share revenues from these intellectual properties.

Under the gaming banner, there are several developers, including NetherRealm Studios (Mortal Kombat, Injustice), Rocksteady Studios (Batman: Arkham), Monolith Productions (Shadow of Mordor, Shadow of War), TT Games (LEGO franchise and Avalanche Software (Disney Infinity).

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The company has two games scheduled for release later this year. The anticipated Cyberpunk 2077 has a September 17 release date that has Keanu Reeves voicing a significant character. The other property is Lego Star Wars: The Skywalker Saga for the October 20 release date. The Lego video game franchise is one of the most successful features for Warner Bros. Interactive. It spawned more than two dozen video games across many platforms over the past decade. Other than Star Wars, some of the other Lego franchises included Marvel’s Avengers, Jurassic World, DC Universe, Batman, Ninjago, and Lord of the Rings.

In the end, it will be a good move for AT&T as it shreds specific Warner Brothers properties from video games to DirecTV. It will help Warner Brothers keep focus on its film and TV intellectual properties. The only question is which video game distributor is most fitting to take on these intellectual properties for video games.

What do you think of the potential sale of Warner Bros. Interactive Entertainment?

Source: CNBC, Game Informer

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