Given that we just had the release date pushed back yet again for the ambitious new X-Men film Dark Phoenix, I have a hard time believing the movie will ever make its way into theaters, but assuming it actually does make it, I can’t help but give it a bit of my respect. In today’s world, branding is everything. Studios rely on franchise branding to sell their films, and it makes sense why all the X-Men film bear that same brand name…except for Dark Phoenix.
As was revealed last week, the film isn’t called X-Men: Dark Phoenix, but rather just Dark Phoenix. It’s a bold move, in my opinion, and despite the X being outfitted to resemble the tried-and-true X-Men X, the fact that they opted to keep the name simple really tells me they at least respect the story. But why did they do it? Speaking with Collider, director Simon Kinberg put an end to the speculation:
“I wanted to call it Dark Phoenix in again very much the way we wanted to call Logan Logan as opposed to X-Men: Logan to indicate that it’s a different kind of film and to indicate that it’s a more character-driven movie. And for me, and Hutch, as people who worked on X-Men III: The Last Stand, that didn’t have any trace of Dark Phoenix in the title, we really wanted to indicate that this is the Dark Phoenix story and that she’s at the center of this story, she’s the A-plot of this story, everything around this story revolves really centrally around Jean/Dark Phoenix as really the subject of the movie, not the object of the movie.”
Good explanation, Kinberg. I’m really on board with that explanation, and while I wasn’t over-the-moon about the trailer, I think it did a great job in really selling this as a personal tale. Unlike X-Men: Apocalypse, we didn’t necessarily see world-ending stakes here, but the very soul of one particular member of the X-Men.
What do you think of the name Dark Phoenix? Let us know down below!
Dark Phoenix hits theaters on June 7, 2019.
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