Why is DC Comics Switching To Tuesday Releases?

DC Comics has made very bold moves as they attempt to restart releasing their comics. First of all, there was their huge move to begin distributing their books not only from Diamond but UCS and Lunar. Then they announced that they would be releasing their comics on Tuesday instead of the traditional Wednesday that we are all used to. Both of these announcements have had mixed reviews from retailers across the nation. Especially keeping in mind that the other publishers will still keep to Wednesday releases and that Diamond will not accommodate this new date. So if you stick with Diamond for your titles then you will have your books a day later than shops using USC or Lunar.

So why the move to Tuesday by DC Comics? This is one of the main questions on everyone’s mind. The publisher has reached out to comic book retailers about some of the current changes. Via Bleeding Cool we have the answers to some of those questions that they posted themselves.


Will Tuesday remain DC’s new on-sale date? Why Tuesday?
Yes. Tuesday on-sale allows us to sync up release dates across all markets, and retailers are free to sell DC product when they receive them on Tuesdays. Retailers also can continue to sell new DC product starting on Wednesdays, should that work best for their stores and clientele.

Will the titles shipping via Lunar and UCS eventually be available through Diamond?
Yes, starting with a currently scheduled on-sale date of May 19 for books that were on Final Order Cut-Off on Monday, April 27. Schedules are expected to be in sync across all distributors by May 19.

Why was it necessary to zero out our orders at Diamond?
Diamond orders were zeroed out for DC titles originally scheduled to be on sale April 1, April 8, April 15, and April 22 to ensure that you don’t receive double orders should you choose to order from one of our new distribution partners.

How will returns be handled with the new distributors?
Lunar and UCS will handle returns in the traditional manner. Returns will be made to the distributor you ordered the product from. Periodicals and books with in-store dates between March 18, 2020 and June 24, 2020 will be fully returnable. DC will provide credit for your separate return shipping of these items only.

Will comics coming from Lunar and UCS in the next three weeks be first printings?
Yes, unless otherwise specified, like Batman #89 Third Printing and Nightwing #70 Second Printing.

As mentioned before traditionally we are all used to Wednesdays for comic book releases. But it’s interesting to note that bookstores release books on Tuesdays, including graphic novels. With DC now releasing comics on Tuesdays, they will be in line with the books they release. This makes sense until you realize that if retailers are going to stick with Diamond they will have DC books a day later than shops shipping with Lunar and UCS. Diamond will not ship DC books a day earlier as they feel it will give the publisher an advantage, not to mention extra shipping costs.

It will be interesting to see how Diamond showcases DC going forward. Since they are no longer exclusive to Diamond, they are no longer a Premiere publisher. This means that they will no longer be able to be showcased on the front of the monthly Previews catalog. Also they won’t have titled featured as Gems or have spotlights. With DC as big as it is, I don’t feel like they would be missing out much as far as advertising in the Previews catalog.


Personally, I like this move. I hope that more publishers follow this lead as it will allow competition. Diamond for a long time has had a stranglehold on the industry. As a former retailer, I always disliked their indifferent customer service as well as the consistent arrival of damaged books. With competition, I would hope that they would offer better incentives as well as work on their customer service for an all-around better experience.

What do you think of DC’s Tuesday move for comics? Let us know in the comment section below!

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Source: Bleeding Cool

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