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– by Joseph Jammer Medina

We are currently witnessing the shifting of tectonic plates across multiple industries. With AT&T’s acquisition of Time Warner, things are undoubtedly set to begin changing in a much bigger way down the line. As far as how AT&T will change Time Warner as a company in the near future is a huge question mark, but thanks to a report from Bloomberg, we now know that there will be a change in its name.

According to an internal memo circulated on Friday, Time Warner will be renamed to WarnerMedia. Here’s what AT&T vet John Stankey had to say about the new name, and his reasons for doing so are pretty frank:

“Why WarnerMedia? The short answer is that it tested very well externally as a naming convention that holds the valuable HBO, Turner and Warner Bros. brands. In addition, we felt that maintaining an element of the proud, established and successful Time Warner is a testament and sign of respect for both its history and for you, as architects of that legacy.”

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But there was also a practical reason for this. The change was also to help avoid confusion from consumers who “never learned to distinguish between Time Warner, the media company, and Time Warner, the former cable company.”

What do you think of TimeWarner changing its name to WarnerMedia? Let us know your thoughts down below!

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SOURCE: Bloomberg

Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.