DC has really shaken things up in 2020 with their comic books. First, there was the release of Dan DiDio early on in the year. Then during the first lockdown, they made the move to leave Diamond Comic Distributors to Lunar Distribution and UCS Comic Distributors. Now nearing the end of 2020, DC is ready to make another adjustment.
Via Comic Book Resources, we have learned that DC has informed retailers that they will distribute solely through Lunar. The change will go into full effect on January 1st, 2021. Another change is that DC has set a weekly order minimum of $125 or $500 a month based on cover prices. Below is the full e-mail from DC.
To Direct Market Partners:
We hope that you, your family, and your employees have been able to stay safe and healthy during this unprecedented time. As we promised in our communication earlier this year, we want to provide you with the latest changes in our business.
In April, UCS Comic Distributors and Lunar Distribution partnered with DC to transition to a multi-distributor model for the Direct Market. At a time when comic book distribution was on pause and the supply chain disrupted as a result of the safer-at-home orders that were put in place. We are now in our next phase. Where as of January 1, 2021, DC publications will continue to be distributed in the Direct Market by Lunar Distribution, Diamond UK, and Penguin Random House (for graphic novels and collected editions only). UCS Comic Distributors will no longer distribute DC publications, but retailers can continue to order from UCS through the end of November.
We want to take this time to sincerely thank UCS for their help during this transition, and we will continue to provide all our support to UCS as retailers shift their accounts over to Lunar or other distributors.
Please Note: the last date to place FOC orders and reorders through UCS will be November 29, 2020. Any publication eligible for returnability must be returned to the distributor from which it was received by their returnability end dates; returns received after that end date cannot be accepted.
Additionally, DC is requiring that orders placed through Lunar Distribution total a minimum of $125 (USD) per weekly order based on retail sales value (cover price). Or total $500 monthly. Orders that do not meet this amount will be held until further orders are added and the minimum is met. At which time the combined orders will be shipped. The minimum order requirement goes into effect with the December 6, 2020 FOC date. In order to help transition all accounts smoothly, information is below about how to sign up with Lunar Distribution.
As always, DC remains committed to comics shops as the cornerstone of our industry. This community is the source of countless stories and relationships that inspire us and our fans every day. We thank you for your support, and we will continue to provide business updates as they happen.
The DC Team
I guess this isn’t a big change if retailers were already getting their books from Lunar. Regardless of where the books are coming from, what worries me is the quality of the books. Especially after their upcoming two-month event, DC Future State. I thought that overall it was a disappointing year for DC. Dark Nights: Death Metal has been too over the top. Too complicated for the simple story that it is trying to tell. Batman has continued to give us more and more Joker that I think most people are tired of. Last Wonder Woman’s latest creative team has really fallen flat. I hope that they have some better plans for 2021.
What do you think of DC in 2020? Let us know in the comment section below!