Next year will be one in the world of entertainment. Of course, every year the film industry changes, but next year will see the scope of the streaming wars begin to widen. WarnerMedia is launching their service, but most excitingly, Disney will be launching Disney+.
Additionally, their deal with Fox will hopefully be pushed through all its regulatory deals, meaning it will be a majority owner of Hulu. So what’re their plans with regard to Disney+? Will it be mostly original content? Richard Mayer, chairman of Walt Disney direct-to-consumer and international offers had the following to say:
“Many of our core brands are going to be in that service. Some of this content will have an initial window, like a theatrically released film, some will be on television first, some will be original for the service. It will skew naturally from an hours perspective, because of how much we’ve invested over the years, toward product that’s non-original, but we’re making a lot of original content.”
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And how does Hulu fit into all this? Mayer elaborated, bringing in their ESPN+ service into the discussion.
“We would like to have an international trilogy of services where it makes sense. We want a sports service like we have here [with ESPN+]; we want a general entertainment service, which would be Hulu, in different places around the world where we don’t have that; and we want to have Disney around the world. An international rollout of Hulu would be something that we’d be very interested in, and we’re talking to Hulu about that now.”
All in all, it seems like a solid strategy. A few years ago, I would have expected Disney to botch a streaming service, as I would have assumed they wouldn’t think important enough. As times have changed, it’s clear their perspectives on that have as well.
What do you think of Mayer’s comments? Let us know down below!
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