Disney is one of the most interesting companies to watch during this pandemic. Less than 48 hours ago Disney announced that it would be laying off 28,000 employees in its park services. Very few companies could announce that number of layoffs and avoid a shutdown or bankruptcy. Another part of the company, ESPN, continues to be in a decline with its traditional linear channel business. It would seem that Disney is not as invincible as everyone thought it was Pre-Covid. There has been one shining light this year for Disney and it has been its young streaming service Disney+. In just over a year the new streaming services has added over 65 million global subscribers with a strong catalog of Marvel, Star Wars, National Geographic, Fox and Disney Properties. The upward trend of subscribers only seems to be the beginning according to influential media analyst Michael Nathanson.
According to Nathanson he is projecting for Disney+ subscribers to grow to 155 million subscribers worldwide by 2024. The key to Disney+ success has been the combination of its aggressive low pricing of $6.99 a month along with its strong programming. Also a little luck with original programming like The Mandalorian has seen in subscription service grow during a rough time for other businesses. Another attraction to its service that other streaming services can’t compete is with its bundle package. For a increase in price subscribers can also get Hulu and ESPN+. With a package service like that there is only an upward trajectory for the branch of this company that was not even a priority five years ago.
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