Disney+ to introduce an ad-supported subscription offering in late 2022! The House of Mouse sent out a press release notifying media outlets of the upcoming change. The headline benefit is as follows:
Will Provide Greater Accessibility to a Broader Audience and Give Consumers More Choice and Control
In a first for Disney’s premier direct-to-consumer streaming service, Disney+ will expand its offerings for consumers by introducing an ad-supported subscription in addition to its option without ads, beginning in the U.S. in late 2022, with plans to expand internationally in 2023.
“Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone – consumers, advertisers, and our storytellers,” said Kareem Daniel, Chairman, Disney Media and Entertainment Distribution. “More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”
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“Since its launch, advertisers have been clamoring for the opportunity to be part of Disney+ and not just because there’s a growing demand for more streaming inventory,” said Rita Ferro, President, Advertising, Disney Media and Entertainment Distribution. “Disney+ with advertising will offer marketers the most premium environment in streaming with our most beloved brands, Disney, Pixar, Star Wars, Marvel and National Geographic. I can’t wait to share more with advertisers at the Upfront.”
The ad-supported offering is viewed as a building block in the Company’s path to achieving its long-term target of 230-260 million Disney+ subscribers by FY24.
More details, including launch date and pricing, will be announced at a later date. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.
I personally don’t have much of an opinion on what is being planned here. My only caveat, is that if advertising starts to appear on the premium subscription service I won’t be happy at all. At that point it just becomes cable TV. However a cheaper option supported by ads actually feels like a win/win for those who don’t want the premium service.
So, Disney+ to introduce an ad-supported subscription offering in late 2022! What do you think? Thoughts below as always.
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