Kingsman is back and it brought Colin Firth’s Harry Hart back from the dead with it. Not exactly a spoiler. In fact, not a spoiler at all, as Firth was teased from the film’s first teaser posters before being shown outright in the initial teaser trailer that revealed Firth at the tail-end for everyone to see. For those of us who follow movie news closely, even in the teaser trailer it was not a surprise; it may not be possible to cast an actor is a role that size without word getting out to one of the many movie news outlets. But what about the average movie goer? Those who only know what they see in the trailers?
Matthew Vaughn, director of Kingsman: The Golden Circle, was not pleased with the marketing department’s decision to include said scene in the initial trailer, or feature Firth so heavily in those that followed. Vaughn told IGN:
“Well, I’m not in charge of marketing. The thinking about that was stupidity, to be blunt.
I begged the studio not to reveal it. Because it’s the whole driving force of the first act and if you didn’t know that scene it would’ve made the whole audience gasp. So you have to ask the lovely marketing guys because I think their job is to open the movie and don’t really care about the experience of the movie.”
Vaughn seems dead set on keeping spoilers such as this from reaching his audience before release in the future, adding:
There’s a great expression someone said to me: ‘the storyteller should be the story seller’, and I’m going to try and do that next time.”
I personally felt the Kingsman trailers were more successful than most in not revealing too much of the plot or any other of the big reveals, which was rather refreshing in the age of a million trailers per Marvel flick (though Marvel is somehow good at keeping secrets, even with their overabundance of trailers). It seems like hiding Harry from the audience in the trailers would be a near impossibility, with so many of the scenes you would need to stick in a trailer featuring him. After all, action scenes make the trailer, and cutting around Firth in such action scenes would not have been an easy feat. It’s not exactly the same thing as say, keeping Doomsday out of the Batman V Superman trailer, as Doomsday didn’t appear in the third act, nor did he share the most important scenes across that film.
Sure, the marketing department could have been a little more secretive, and we all enjoy surprises when seeing a new flick, but hiding Firth simply doesn’t sound like it was a realistic option due to the reason mentioned above.
If you’ve seen Kingsman: The Golden Circle, do you feel the marketing could have avoided the Harry Hart “spoiler?” Or do you agree cutting around his immense screen-time in action scenes would be problematic? Let us know your thoughts in the comment section below!
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