If you’re a MoviePass subscriber and have yet to mentally adjust to the idea of paying $14.95 and having to wait two weeks or more to see the latest, greatest movie in cinemas, then rest easy, as MoviePass itself still seems to be on a soul-searching journey to find itself. It’s been one week, and they’re already going back on their previous plans for the subscription service.

According to a new press release from the service, MoviePass will retain its $9.95 price point for subscribers, but it will come with new restrictions. For about a year or so, they’ve been selling themselves on the idea of seeing “unlimited” movies a month — or one a day. Now, they are reducing that number to three a month. It will reportedly give subscribers up to a $5 discount for any additional tickets they guy.

Here’s what they said in a statement:

“Because only 15 percent of MoviePass members see four or more movies a month, we expect that the new subscription model will have no impact whatsoever on over 85 percent of our subscribers.”

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This is an understandable move from the company, as these past few weeks have seen them hemorrhaging money at an alarming rate, so much so that they actually ran out of money for an evening. Problems didn’t stop there, as they faced a full day of blackouts, and it’s kind of been struggling to stay afloat since.

“We are well aware that during our journey to innovate moviegoing — a form of entertainment that over time has become unaffordable and broken — we’ve encountered many challenges. However, any industry-wide disruption like MoviePass requires a tremendous amount of testing, pivoting, and learning,” MoviePass CEO Mitch Lowe said. “We discovered over several months of research that our customers value a low monthly price above nearly everything else, so we came together to create a plan that delivers what most of our loyal MoviePass fans want, and one that, we believe, will also help to stabilize our business model.”

Honestly, this doesn’t sound half-bad. Were I not so skeptical about the company being around in the next six months, I’d actually think this a service worth paying for — so long as there are fewer restrictions on the movies seen (it’s still not clear if you’ll have to wait a couple weeks to see big movies).

What do you think of this new business plan? Is this sustainable for them? Let us know your thoughts down below!

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SOURCE: MoviePass