For some time now, Netflix has been riding high as the most popular and most watched streaming service available. Scoring Emmy and Oscar recognition for its original content, including the film Roma and episodic programs like The Crown and Stranger Things, Netflix has wielded its entertainment sword freely and collected an enormous fellowship of viewers. It isn’t surprising that Netflix has ramped up its creating of original content, given that there’s some competition on the horizon.
By the end of the year, Apple, Disney, and Warner Media will have launched their own streaming services. Yet, Netflix CEO Reed Hastings has welcomed the challenges on the way. “Our success doesn’t determine their success,” Hastings said. “We will make this a better industry if we have better competitors.”
Next week, it’s believed that Apple plans to begin running its own hype train by announcing their streaming service in a special live event on March 25th, helmed by CEO Tim Cook at the company’s Silicon Valley Headquarters. Networks like Starz and HBO have inked deals with Apple and plan to be on whatever platform the company chooses to launch from. However, Hastings has been adamant about Netflix programming remaining only on Netflix. “We want to have people watch our content on our service,” he said.
This isn’t the first time Netflix has faced off against the deep-pocketed competition. Amazon stepped into the streaming service ring back in 2007. While Amazon and Hulu have had their share of successes in original content, Netflix continues to boast with not only its recent Oscar success, but with the $1.4 billion it takes in each month from its 139 million global subscribers. That also includes the 2 million who still use the mail-delivered DVD feature.
Time will tell what the future holds for audiences as more and more streaming services come to fruition. The first set of competitors for the Netflix juggernaut arrive shortly and it will be interesting to see if this impacts Netflix’s viewership or if Netflix weathers the storm and remains the king of the streaming kingdom.
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