It’s been a solid year-plus for Nintendo. While many went into the Switch launch with a healthy amount of skepticism, at the end of the day, the Big N’s big gamble really did seem to fully pay off. As of March 31, they’ve sold in the neighborhood of 17 million units, and apparently, they think they can sell another 20 million in the next year.
In a move that may have surprised some folks, interim President Tatsumi Kimishima stepped down, and in his place rose Shuntaro Furukawa, a much younger man with the potential to stick around for decades. As with every new president, there is the potential that priorities can shifted, so at a recent Q&A, Furakawa clarified what his goals would be moving forward.
Luckily, it doesn’t sound like a lot will change, as he stated that his biggest priority will be to “accelerate the momentum behind Nintendo Switch and to expand the business.” That first part is relatively self-explanatory. They have a killer system on their hands, and it’s a matter of getting more systems in hands, and putting enough topnotch games in so that the audience is pleased.
The second priority continues with Nintendo’s recent strategy of exposing their IP to mainstream audiences. The release of games like Super Mario Run, Pokémon Go, and Animal Crossing: Pocket Camp are all examples of this strategy at work. However, we also have the impending theme park deal, as well as the upcoming Mario movie from Illumination Entertainment.
What do you think of Furukawa’s priorities? Do you wish online play was somewhere on there? Let us know your thoughts down below!
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