STAR TREK is definitely a complicated brand. The series is very much beloved by its fans, but its appeal to the mainstream audience hasn’t always been the greatest. Enter J.J. Abrams for the 2009 reboot, and the result was a more mainstream-friendly iteration that some fans felt alienated by it. The second film in the rebooted series, STAR TREK INTO DARKNESS, came out and had the sad misfortune of further alienating hardcore series fans and underwhelming mainstream fans.
This put the third film, STAR TREK BEYOND, in a very interesting place. The first trailer seemed to reach for the mainstream as aggressively as possible. With the Beastie Boys song “Sabotage” blaring throughout the trailer, it felt like they were clearly going for the GUARDIANS OF THE GALAXY demographic. But one big question about this is whether or not they’ll continue with this marketing direction.
The trailer was widely panned by viewers, and some fans went so far as to re-edit the trailer with more fitting music.
So what direction will the new trailer take? If a tweet from STAR TREK BEYOND co-writer/actor Simon Pegg is to be believed, then it sounds like tomorrow’s the day we’ll find out!
STAR TREK BEYOND will find the Enterprise crew two years into the five-year mission that launched the original STAR TREK series decades back. They stop at a Federation outpost for a little R&R when the film’s villain, Krall (played by Idris Elba), intervenes. The antagonist’s motivations aren’t entirely clear at this point, but he’s very much not a fan of the Federation, and as such, takes it out on Kirk and his crew.
Are you excited to see the new trailer? Let us know in the comments down below!
STAR TREK BEYOND hits theaters on July 22, 2016.
SOURCE: Simon Pegg