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– by Brendan Hughes

Back around Anime Expo, LRM Online was fortunate enough to have an interview with Studio TRIGGER. TRIGGER is relatively new, forming only around eight years ago when Gainax employees Hiroyuki Imaishi and Masahiko Ōtsuka ventured out on their own, but they have since become a solid powerhouse in the anime industry. 

Many will know the studio from Darling in the Franxx, Kill la Kill, and Little Witch Academia. While they have created many series, they had not done a full theatrical release until this year’s Promare which is scheduled to release on September 17 in dub format and September 19 in the original format with subtitles as part of Fathom Events. Over the course of a few articles, I will share with you the insight and tidbits I garnered from the creative team behind the hyper-stylized film. 

A burning question I had after watching Promare was how the idea for the film came to fruition. After all, getting inside the minds of talented staff behind this film allows for a better understanding of what went into to make the film. Thus, my question was simply, “After watching the film I have to ask what was the original pitch and development of the plot?”  

RELATED – Promare: First English Dub Clip Hits For Weird As F**k Anime Film

To my surprise, I got a simple statement from director Hiroyuki Imaishi, “I wanted to do something with fire,” he told me. This was then further explained that the idea figuratively started with a spark and grew out “in many meetings with the production staff” which he then listed off multiple crew members including animator Toshio Ishizaki and character designer Shigeto Koyama.

Firefighting has been a relatively popular theme for anime series recently, which most American anime viewers will find evident with Fire Force joining the Toonami lineup in July. It is an interesting trend to see multiple studios use a theme that has been relatively left untouched for many years.

 Speaking of trends, look out for different articles with the Promare crew that details where anime is today, global view of the medium, and more regarding Studio TRIGGER’s first film.

Promare hits theaters next week on September 17 and 19 through Fathom Events!

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