Last August, Netflix got into business with famous comic book talent Mark Millar and Millarworld. It was a huge step for the streaming service that, while doing great overall, still needs an extra boost in terms of its overall branding. With the exception of Bright, there isn’t a lot going for the other Netflix films out there.

Now, according to Deadline, they have locked down another talent — Deadpool creator Rob Liefeld. Netflix has signed a seven-figure deal for the comic book artist’s Extreme Universe characters. But this isn’t just a deal that has no other steps in place. From the sound of it, they’re already making movies to exploit the properties.

Filmmaker Akiva Goldsman is being charged with the task of another writers’ room (not unlike the one he put together for the Transformers franchise a couple years back, and for the Ology series for Paramount — Apparently Goldsman is the writers’ room guy). The goal here is to create a shared universe of movies, not unlike what Marvel is doing with their Cinematic Universe.

This is a move that makes sense for Netflix. Effective next year, Disney will be pulling their Marvel films and putting them on their own streaming service. As such, Netflix will be left out in the cold. While these characters don’t exactly compare to that of Marvel or DC, under the right guidance and with the right stories, they could create engaging content.

This deal does not include Liefeld’s flagship title Youngblood, but does include others like Bloodwulf, Kaboom, Cybrid, and Brigade.

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SOURCE: Deadline