Star Wars the Original Trilogy had an almost mythic status about it and a timeless quality. Whether you were born in the ’70s or the ’90s prior to The Phantom Menace in 1999, then you probably came across those first three Star Wars movies as a child, and people treated them as something special. Regularly Star Wars: A New Hope and The Empire Strikes Back would appear in the top five of many online greatest movies ever lists. However, when the Prequel Trilogy appeared from 99-05, it would be fair to say that for the adult Star Wars fans, the franchise took a decidedly downward turn in terms of quality.
When Disney bought Lucasfilm in 2012 for a fortune, their primary goal was to make good movies that would push the franchise back to the forefront of the industry. However, across the four movies made by Disney thus far, there has been quite the division amongst the fan base as to just how good those movies have been. There are those fans who love Disney’s Star Wars output, there are those who think they are rubbish, and there’s those sat somewhere squarely in the middle on a movie-per-movie basis.
It’s likely that a Star Wars movie universally loved by all fans, will be a tall order to deliver for Lucasfilm, now run by Kathleen Kennedy under the Disney banner. As fans we all seem to want different things from this franchise, even here at LRM, we all have very different ideas about what we want from a Star Wars movie ( I won’t bore you with all the minutiae), and we all agree and disagree at a change in the wind with each other on every little detail it seems. So as the head of Lucasfilm, how does someone like Kathleen Kennedy deal with the many and varied opinions on this behemoth of a franchise? Kennedy recently spoke with Yahoo and she insists that she welcomes and listens to all feedback on Star Wars (within reason).
“I frankly love the feedback and frankly the criticism. You develop a little bit of an armour, but you learn from that. It’s kind of like having a continual focus group that’s out there telling you things, whether it’s what you want to hear or you don’t want to hear. We’re just like the fans out there, we’re just trying to find what’s cool, what’s heartfelt, what’s strong storytelling and so I have to say – within reason – I love the feedback.”
It truly must be a tough task, because all I can speak to is what I want to see from a Star Wars movie, but speak to Jammer, Nick Doll, Seth McDonald, Jonesy, Kyle Malone, or any of the other movie buffs working with us on LRM and they will all tell you a different vision for Star Wars. It’s all very subjective, so as a company like Lucasfilm, which feedback do you listen to and why? Do you react to some extreme, polarised feedback on The Last Jedi, box office numbers on flop Solo, or biggest movie in domestic box office history The Force Awakens for your guide to where to take the franchise?
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What would you do were you in Kennedy’s position? Which way would you swing the feedback needle to guide you in shaping a Star Wars universe which continues to grow for some time? Leave us your ideas along with your thoughts on Kennedy’s comments in the usual spot below.
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