When the world converges on Las Vegas for Super Bowl LVIII, EA SPORTS is set to make a splash with EA SPORTS Presents The Madden Bowl. This dynamic event, showcasing the brand’s unique position at the intersection of sports, culture, and entertainment, will unfold at the House of Blues on Friday, Feb. 9.
The highlight of the event is the culmination of the most-played season in Madden NFL Championship Series history. Attendees can also look forward to interactive experiences and unforgettable performances by renowned artists, including GRAMMY-nominated platinum artist BRELAND, 6x GRAMMY-winning rapper Big Boi, who will be joined by special guest and GRAMMY winner Killer Mike, and 4x GRAMMY winners and Rock and Roll Hall of Famers, Green Day.
Andrea Hopelain, GM & SVP of Publishing for EA SPORTS, expressed excitement about being part of the Super Bowl festivities, saying, “The Super Bowl is a moment where the world comes together in celebration of football, and we love being part of it with our fans, our partners at the NFL, and everyone who loves the sport. We’re thrilled Madden Bowl is back bigger than ever, with the brightest stars from sport, music, gaming, and entertainment to kick off the biggest weekend in football.”
Green Day, one of the featured performers, shared their enthusiasm, stating, “Prepare your ears because we’re gonna bring the loudest show of Super Bowl weekend! Stoked to reunite with Madden NFL and remind the world that rock and football go together like EA SPORTS and It’s In The Game!!”
Big Boi, another headlining act, added, “Las Vegas isn’t ready for the show we’re about to bring! Madden Bowl will be the party of Friday night and as a longtime fan of Madden, I can’t wait to put on a show with my boy Killer Mike to celebrate another Super Bowl with EA SPORTS.”
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BRELAND, the GRAMMY-nominated platinum artist, shared his personal connection to Madden NFL, saying, “I’ve had almost every single Madden NFL since 2003, and as the smallest kid in my class with no athletic future, it gave me a chance to feel like a professional football player when I turned it on. Playing Madden Bowl is a full-circle moment in my life and I couldn’t be more excited.”
In addition to the music performances, EA SPORTS Presents The Madden Bowl will host the grand finale of the Madden NFL 24 Championship Series in front of a live audience. Two of the world’s best players will travel to Las Vegas to compete for their share of the $1 million prize pool and the coveted title of Ultimate Madden Bowl champion. Fans worldwide can tune in to the Ultimate Madden Bowl on Twitch and YouTube at 6:30 p.m. PST on Friday, Feb 9.
Throughout Super Bowl Week, EA SPORTS and Madden NFL will offer more experiences and opportunities for football fans. Las Vegas and the world can expect a lineup of events, community activations, athlete appearances, and incredible digital content, both in and out of the game. Exciting details will be announced in the days ahead as the big game approaches. Get ready for a thrilling celebration of football, music, and gaming at EA SPORTS Presents The Madden Bowl!
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