The folks over at Warner Bros. are probably doing a happy dance right about now. Following the failure of Justice League at the box office back in 2017, there were plenty of doom-seers out there ready to predict the unraveling of the DC Extended Universe. It’s well over a year later, and it’s clear that is anything but the case.
In spite of middling success in North America (at least compared to a lot of other big-budget films), Aquaman looks to be making all sorts of strides around the rest of the world, and according to a new report from Deadline, they have just passed up $700 million outside of North America. This means that, as of right now, the film has taken in $971.5 million worldwide.
The outlet continues, saying that the film is en route to break $1 billion at the worldwide box office this Saturday. If you’ve been following the trajectory of this film for the past couple weeks, you’ll find this as no real surprise, but it’s still pretty damn cool to see another DC film actually hit that milestone, as it’s been a long time since one has.
Aquaman seems to be an interesting case study of strategic release. The film has seen nearly 75% of its business from overseas, and one has to wonder if it would have performed as well had it actually been released in North America at the same time. Regardless, it seems like DC has a new recipe for success, and I wouldn’t be surprised to see this slow trickle release strategy be utilized in the future.
Are you happy to see Aquaman nearing $1 billion? Let us know your thoughts down below!
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