Dwayne Johnson has had quite the professional life. From the National Champion Miami Hurricanes to missteps in the NFL & CFL to becoming the first-ever 3rd generation WWE Superstar, eventually standing as one of the biggest names in the company and moving on to blockbuster success on the big screen. While also dabbling into producing and promoting fitness gear with Under Armour, Johnson has remained a large presence in mainstream media as well as social media. He has utilized the personal marketing angle of social media to promote himself and his brand and shows no signs of slowing down. That includes his upcoming summer action flick Skyscraper.
Sunday afternoon, Johnson hopped on his Twitter account and shared posters for the film, promoting two classic action films that act as inspiration for Skyscraper.
I had these ultra cool vintage posters made paying homage to the two classic movies that inspired me and generations, and became the inspiration for my film SKYSCRAPER.
Respect & luv to the GOAT’s Willis, McQueen & Newman.#DieHard #ToweringInferno #SKYSCRAPER JULY 13th🔥🌍 pic.twitter.com/RQ2XUoxTxX
— Dwayne Johnson (@TheRock) July 1, 2018
Related – Dwayne Johnson’s Skyscraper May Become Highest Grossing Original Live Action Movie of 2018
It’s easy to tell that not only is Johnson a student of the ‘80s action/adventure genre, but he definitely has no qualms with positioning himself as this generation’s Bruce Willis or Arnold Schwartzenegger. After pitching the idea to Legendary Pictures back in 2016, writer/director Rawson Thurber (Dodgeball, Central Intelligence) earned $2.5 million to write the screenplay and another $5 million to produce and direct the film.
In the story, Johnson plays Will Sawyer, a former FBI Hostage Rescue Team Leader and war veteran who assesses security for high-rise skyscrapers. While in Hong Kong, Will must save his wife (Neve Campbell) and family from the blazing fire and vicious terrorists who have taken over the tallest and most advanced skyscraper in the world.
Skyscraper hits theaters nationwide on July 12th.
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Source: Dwayne Johnson